Northgate Talent — Recruitment Campaign
The Candidate
- Client
- Northgate Talent
- Film Type
- Campaign444
- Year
- 2025
- Deliverables
90s hero film
3 role-specific edits
9:16 and 1:1 versions
Thirty years of a career, compressed into ninety seconds of one corridor.
The challenge
A recruitment brand competing on salary alone needed a reason for good people to care.
The idea
One continuous walk. Every doorway a different decade. The same person, changed by the work.
The outcome
Applications from targeted roles rose sharply through the campaign window.
